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The Nasty Ego of Harley-Davidson’s Management Murdered Relationships
In 2025, the CEO of Harley-Davidson, Jochen Zeitz, along with two other directors, prioritized expensive bikes to maximize its profits. However, this strategy made sales drastically decline, and the executives refused to make any accommodations. ‘H Partners’ campaign emerged when… Continue reading
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The Fall of OpenAI is Because of a Branding Error
OpenAI is on the verge of bankruptcy due to an inconsistent brand identity. Critics claim that OpenAI is going bankrupt because of unethical practices, but that’s not the whole story of its financial struggles. In this article, I will explain… Continue reading
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Email Marketing Mix and Lifetime Value
Every service uses the 4 p’s (product, placement, pricing, and promotion) to market its services to consumers. The product life cycle can determine how businesses market their services to consumers. The methods a business chooses to market its service can… Continue reading
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Mobile Marketers Need to Understand Marketing Law
In this blog post, I will evaluate Cerebeal’s deceptive cancellation practices and its long-term impact on the business. I’m going to focus on mobile marketing laws that were violated and how they affect consumers. Additionally, legal penalties for the specific… Continue reading
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Brand Rivalries and Automatic Processing
In this blog, I will be comparing how marketing decisions that are infleunced by brand rivalry influences brand reputaiton. I will examine the long-term impact of using traditional methods that are meant to alienate consumers from competing brands. Additionally, I… Continue reading
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2-1 Blog: Uncover New Market Segments?
For this week’s blog, I will be analyzing potential segments for Coursera. Since Coursera has multiple target markets, pricing plans, and partnerships, it will be fairly easy to determine a market segment. I will explain potential segments who are most… Continue reading
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Why is Mobile Marketing Better than Traditional Marketing?
Since almost everyone has a phone, mobile marketing is more effective than traditional marketing. Mobile marketing increases product sales by allowing marketers to create data-driven campaigns and segment advertising. Unlike traditional marketing, mobile marketing can increase brand awareness because it… Continue reading
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Microsoft for Consumer Behavior Final Project
For my final project in consumer behavior at Southern New Hampshire University, I will be exploring Microsoft’s cybersecurity segment (Microsoft Defender). Microsoft’s cybersecurity segment was chosen for my final project because I already have industry knowledge from training with the… Continue reading
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Nike: Hot & Cold Backpack Proposal
Proposal My market research helps supprt Nike’s objective because it will help them stand out from competing brands, like Adidas, Puma, and Lululemon. Based on my market research, the only similar backpacks I found either had an air conditioner, fan,… Continue reading
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Remarketing the 2024 Nike Elite EasyOn Backpack
Nike’s is known for it’s universally unique brand image and lifetime loyal customer fanbase. They hold an oligopoly in clothes and accessories that are targeted at athletes. For decades, Nike used professional sports influecners and partnerships to become the famous… Continue reading
About Me
Daryll Brown has three years of experience in digital marketing and copywriting. He has completed projects and worked within various industries (music, fitness, education, tech, etc). Daryll’s hybrid knowledge helps him tailor data-driven and creative content for SMB businesses. Residing in Troy, Missouri, Daryll graduated from Southern New Hampshire University with a BA in Creative Writing and English (with a minor in psychology) and a certificate in Data Literacy in Psychology. He’s associated with several honor societies for his high GPA (3.8) and community impact. Daryll is wrapping up his BS in Marketing (with a digital marketing concentration) before starting his MFA in Writing at Lindenwood University.
“If you don’t build your dream, someone else will hire you to help them build theirs”.
— Tony Gaskins
What is Crescent Freelancing?
Daryll Brown founded Crescent Freelancing as a freshman in college. As a Creative Writing and English major, Daryll knew he needed to obtain new skills outside of his degree. He decided to major in Marketing with an emphasis in digital marketing.
Daryll has completed various internships, short-term projects, and training to gain a deeper understanding of common pain points.
Unfortunately, many businesses struggle to find affordable marketers and writers with the right experience. Businesses are self-conscious about their prices, so Daryll created Crescent Freelancing to provide them with customizable digital marketing and copywriting services. Crescent Freelancing allows businesses to gain professional services with proven expertise, DIY strategies, competitive pricing, and hybrid solutions (creative, analytical, and psychological).
Digital Badges
Degrees and Certifications
