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Top 3 Digital Ad Predictions for 2031
Marketing is constantly evolving, and nobody truly knows what it will look like in 5 years. However, consumer trends and market research can sometimes provide some oversight into what marketing will look like in the future. In 5 years, I… Continue reading
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The Undeniable Fate of Marketing Analytics
Digital analytics is the number 1 topic in marketing. Businesses can improve marketing campaigns by creating personalized content using data-driven insights. Data analytics allows marketers to collect large quantities of first-party data to tailor personal marketing campaigns. Marketing strategies, like… Continue reading
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The Heart-Throbbing Future of KPI in Marketing
The future of data is here, and it’s here to stay. Businesses are becoming more reliant on KPI’s to evaluate their objectives. Key performance indicators (KPIs) are essential for measuring business success within every department. It’s easier to measure how… Continue reading
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The Inevitable Data-Driven Marketing Landscape
The hub-and-spoke method is used to ensure the core silos (hub) can communicate effectively with all departments (spoke). Multiple departments are essential for marketing campaigns because they help marketers align with business objectives. Digital analytics is becoming more integrated into… Continue reading
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The Nasty Ego of Harley-Davidson’s Management Murdered Relationships
In 2025, the CEO of Harley-Davidson, Jochen Zeitz, along with two other directors, prioritized expensive bikes to maximize its profits. However, this strategy made sales drastically decline, and the executives refused to make any accommodations. ‘H Partners’ campaign emerged when… Continue reading
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The Fall of OpenAI is Because of a Branding Error
OpenAI is on the verge of bankruptcy due to an inconsistent brand identity. Critics claim that OpenAI is going bankrupt because of unethical practices, but that’s not the whole story of its financial struggles. In this article, I will explain… Continue reading
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Email Marketing Mix and Lifetime Value
Every service uses the 4 p’s (product, placement, pricing, and promotion) to market its services to consumers. The product life cycle can determine how businesses market their services to consumers. The methods a business chooses to market its service can… Continue reading
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Mobile Marketers Need to Understand Marketing Law
In this blog post, I will evaluate Cerebeal’s deceptive cancellation practices and its long-term impact on the business. I’m going to focus on mobile marketing laws that were violated and how they affect consumers. Additionally, legal penalties for the specific… Continue reading
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Brand Rivalries and Automatic Processing
In this blog, I will be comparing how marketing decisions that are infleunced by brand rivalry influences brand reputaiton. I will examine the long-term impact of using traditional methods that are meant to alienate consumers from competing brands. Additionally, I… Continue reading
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2-1 Blog: Uncover New Market Segments?
For this week’s blog, I will be analyzing potential segments for Coursera. Since Coursera has multiple target markets, pricing plans, and partnerships, it will be fairly easy to determine a market segment. I will explain potential segments who are most… Continue reading
About Me
Daryll Brown has three years of experience in digital marketing and copywriting. He has completed projects and worked within various industries (music, fitness, education, tech, etc). Daryll’s hybrid knowledge helps him tailor data-driven and creative content for SMB businesses. Residing in Troy, Missouri, Daryll graduated from Southern New Hampshire University with a BA in Creative Writing and English (with a minor in psychology) and a certificate in Data Literacy in Psychology. He’s associated with several honor societies for his high GPA (3.8) and community impact. Daryll is wrapping up his BS in Marketing (with a digital marketing concentration) before starting his MFA in Writing at Lindenwood University.
“If you don’t build your dream, someone else will hire you to help them build theirs”.
— Tony Gaskins
What is Crescent Freelancing?
Daryll Brown founded Crescent Freelancing as a freshman in college. As a Creative Writing and English major, Daryll knew he needed to obtain new skills outside of his degree. He decided to major in Marketing with an emphasis in digital marketing.
Daryll has completed various internships, short-term projects, and training to gain a deeper understanding of common pain points.
Unfortunately, many businesses struggle to find affordable marketers and writers with the right experience. Businesses are self-conscious about their prices, so Daryll created Crescent Freelancing to provide them with customizable digital marketing and copywriting services. Crescent Freelancing allows businesses to gain professional services with proven expertise, DIY strategies, competitive pricing, and hybrid solutions (creative, analytical, and psychological).
Digital Badges
Degrees and Certifications
