About Me

Daryll Brown has three years of digital marketing and copywriting experience. He has completed projects and worked within various industries (music, fitness, education, tech, etc). Daryll’s hybrid knowledge helps him tailor data-driven and creative content for SMB businesses. Residing in Troy, Missouri, Daryll graduated from Southern New Hampshire University with a BA in Creative Writing and English (with a minor in psychology) and a certificate in Data Literacy in Psychology. He’s associated with several honor societies for his high GPA (3.8) and community impact. Daryll is wrapping up his BS in Marketing (with a digital marketing concentration) before starting his MFA in Writing at Lindenwood University.

“If you don’t build your dream, someone else will hire you to help them build theirs”.

— Tony Gaskins

Crescent Freelancing

Daryll Brown founded Crescent Freelancing as a freshman in college. As a Creative Writing and English major, Daryll knew that he needed to gain new insight outside of his degree. He decided to major in Marketing with an emphasis in digital marketing.

Daryll has completed various internships, short-term projects, and training to gain a deeper understanding of common pain points.

Many SMB businesses struggle to find affordable marketers and writers with the right skillset. Businesses are self-conscious about their prices, so Daryll created Crescent Freelancing to provide them with customizable digital marketing and copywriting services. Crescent Freelancing allows businesses to gain professional services with proven expertise, DIY strategies, competitive pricing, and hybrid solutions (creative, analytical, and psychological).

Latest Posts

  • The Nasty Ego of Management Made Harley Dealers Sick

    In 2025, the CEO of Harley-Davidson, Jochen Zeitz, along with two other directors, prioritized expensive bikes to maximize its profits. However, this strategy resulted in a drastic drop in sales, and the executives refused to make any accommodations. “H Partners’… Continue reading

    The Nasty Ego of Management Made Harley Dealers Sick

  • The Fall of OpenAI is Because of a Branding Error

    OpenAI is on the verge of bankruptcy due to an inconsistent brand identity. Critics claim that OpenAI is going bankrupt because of unethical practices, but that’s not the whole story of its financial struggles. In this article, I will explain… Continue reading

    The Fall of OpenAI is Because of a Branding Error

  • Email Marketing Mix and Lifetime Value

    Every service uses the 4 p’s (product, placement, pricing, and promotion) to market its services to consumers. The product life cycle can determine how businesses market their services to consumers. The methods a business chooses to market its service can… Continue reading

    Email Marketing Mix and Lifetime Value

  • Mobile Marketers Need to Understand Marketing Law

    In this blog post, I will evaluate Cerebeal’s deceptive cancellation practices and its long-term impact on the business. I’m going to focus on mobile marketing laws that were violated and how they affect consumers. Additionally, legal penalties for the specific… Continue reading

    Mobile Marketers Need to Understand Marketing Law

  • Brand Rivalries and Automatic Processing

    In this blog, I will be comparing how marketing decisions that are infleunced by brand rivalry influences brand reputaiton. I will examine the long-term impact of using traditional methods that are meant to alienate consumers from competing brands. Additionally, I… Continue reading

    Brand Rivalries and Automatic Processing

  • 2-1 Blog: Uncover New Market Segments?

    For this week’s blog, I will be analyzing potential segments for Coursera. Since Coursera has multiple target markets, pricing plans, and partnerships, it will be fairly easy to determine a market segment. I will explain potential segments who are most… Continue reading

    2-1 Blog: Uncover New Market Segments?

  • Why is Mobile Marketing Better than Traditional Marketing?

    Since almost everyone has a phone, mobile marketing is more effective than traditional marketing. Mobile marketing increases product sales by allowing marketers to create data-driven campaigns and segment advertising. Unlike traditional marketing, mobile marketing can increase brand awareness because it… Continue reading

    Why is Mobile Marketing Better than Traditional Marketing?

  • Microsoft for Consumer Behavior Final Project

    For my final project in consumer behavior at Southern New Hampshire University, I will be exploring Microsoft’s cybersecurity segment (Microsoft Defender). Microsoft’s cybersecurity segment was chosen for my final project because I already have industry knowledge from training with the… Continue reading

    Microsoft for Consumer Behavior Final Project

  • Nike: Hot & Cold Backpack Proposal

    Proposal My market research helps supprt Nike’s objective because it will help them stand out from competing brands, like Adidas, Puma, and Lululemon. Based on my market research, the only similar backpacks I found either had an air conditioner, fan,… Continue reading

    Nike: Hot & Cold Backpack Proposal

  • Remarketing the 2024 Nike Elite EasyOn Backpack

    Nike’s is known for it’s universally unique brand image and lifetime loyal customer fanbase. They hold an oligopoly in clothes and accessories that are targeted at athletes. For decades, Nike used professional sports influecners and partnerships to become the famous… Continue reading

    Remarketing the 2024 Nike Elite EasyOn Backpack